When you search for “Car Detailing Chicago” the top three car detailing websites in Google’s regular search results all offer online booking.
That’s not a coincidence—if you’re in a competitive area, adding a “book now” button to your detailing website is a guaranteed way to increase both your Google rank AND your sales.
Why does online booking improve your Google rank?
Because Google’s #1 priority is to show you the best websites to help you find what you’re looking for.
When someone searches for “Car Detailing near me” Google watches to see which websites they click on, AND it also pays attention to whether they hit the back button to continue searching.
As soon as that person books a detailing appointment and stops searching, Google knows that the last website they visited solved their problem—and if that happens enough, Google starts to rank that website higher in the search results.
Plus, did you know that 60% of customers prefer to book online vs 33% who prefer to book by phone?
Just by adding a booking button to your detailing page your business will appeal to 200% more customers than before.
Creating a car detailing website with a “book now” button
With Zarla you can create a free car detailing website entirely with AI that is optimized to convert more leads AND rank higher in Google once you add our free detailing booking software powered by Happy Detailer.
Here’s a screenshot of one example, created by Zarla’s AI in under 30 seconds:
To get your own detailing website, go to Zarla.com and follow these steps:
Step 1. Enter the name of your business and hit “Create My Website” to get started.
Step 2. Next, you’ll be asked to choose your industry—in your case, Car Detailing.
Step 3. Type a sentence or two about your business, like the services you offer or anything that makes your business stand out.
NOTE: If you’re unsure what to type, just go to Google and type in “Services provided by car detailers” and you’ll an AI-generated list of suggestions.
After that, Zarla will create your entire website in seconds. But if you really want to make it stand out, we recommend customizing it a bit more.
How to customize your car detailing website
Your website will already have several sections including “About” “Services” and “Contact” as well as a few others. Of course, you update any section at any time—just use the edit menu at the bottom of your screen to pick a selection and make your changes.
To change your Services, for example, just click on “Services” and then add or remove any detailing services you’d like to feature on your website.
You can also click “Add” and ask Zarla to generate new sections for your website, including pricing, location, image gallery, or even a custom section that you describe.
When you’re ready to publish your website, just click the “Free Publish” button and your website will be live instantly.
How to offer online booking to customers
Zarla partners with Happy Detailer to provide free online booking, so you can offer a “book now” button and allow customers to choose your services, select a date and time, and pay a deposit or the full amount, right on your website.
Here’s how to create your free Happy Detailer account:
Step 1. Go to https://www.happydetailer.com and click the signup button.
Step 2. Fill out the signup form with your detailing information. Besides your name and business name, Happy Detailer also requires a phone number so it can text you when new booking requests come through.
Once you’ve signed up, your booking app will be ready to accept customers, with 3 default detailing packages (Interior, Exterior, and Full).
You can add entirely new packages using the “New Package” button in the top right corner of the screen or edit an existing package by clicking on the title (like “Exterior Detail” in the screenshot above) and then changing the price or duration, shown below.
Note: Upgrades are extra services that your customers can choose. There’s a long list of upgrades available by default, but you can edit and add more, just like you can with packages.
Happy Detailer provides a full database of vehicles by year, make, and model, so your clients can easily select their car before starting the booking process. Here’s a screenshot from the actual booking process:
After the client chooses their car, Happy Detailer checks the size of the vehicle and adjusts the price accordingly, which means that your booking prices automatically go up for larger vehicles.
Customer-selected upgrades are also added to the price, resulting in an accurate, instant quote.
Once the customer finishes choosing their services, they can either put down a 10% deposit to complete the booking, or pay in full.
Note: If you’ve signed up at Happy Detailer and aren’t sure how to review all the prices or make sure it’s correct, we’d be happy to help. Contact us at hello@zarla.com and we’ll get get started.
Adding online booking to your website
When your packages and prices are all correct, the final step is to add your booking form to your website so customers can start booking your services.
Your booking form has a custom URL that uses your business name right in the link. For example, Dave’s Mobile Detail would be https://davesmobiledetail.happydetailer.com/book
Open up any browser and type https://yourbusinessnamenospaces.happydetailer.com/book to see your own booking form. Copy that URL and go to your Zarla website editor. Select "Edit” and then “Hero” to make changes to the Hero Section of your website…
…and then select “Button” from options within the Hero Section:
Paste the link for your booking form into the 2nd field, and then press “Save” to push it live.
Now when you view your website, a click on the “Book Now” button will take customers directly to your booking form where they can select detailing options, schedule a time, and submit a payment to hold their spot.
Bonus—you can add your booking form anywhere!
Whether you want a website or not, offering online booking is a great way to increase sales. Here’s a screenshot of recent payouts JUST from online booking for one of our car detailers.
Just by offering online booking, he gained 13 detailing jobs in October.
And for those of you with a Google Business profile, adding “book online” to your google profile can help you rank higher in local searches, too. Here are the top 3 results from searching for “Car Detailers San Pedro, CA.”
Two of the top 3 detailers offer online booking—and if you click through, Anthony Auto Spa actually uses the Happy Detailer booking app, and they’re in the #1 spot.
Obviously you still need some good reviews, but you don’t need AS MANY once you start offering online booking in your Google Business Profile.
Questions? Let us know below—we’re super excited to be able to offer this, and happy to help car detailers set up online booking, whether you’re a Zarla customer or not!